Software development · worldwide

We build the software your business runs on

Mobile apps, web applications, websites, online stores, business systems, AI and integrations, for businesses around the world. Built in phases by a team you can message directly, and paid in a way that suits a growing business.

Flexible payment on every project: a low entrance fee, then monthly payments that suit a growing business, delivered in phases. We agree the terms around your budget.

slack.com
Slack — Team messaging organised into channels, with threads, calls and app integrations.
Slack — Team messaging organised into channels, with threads, calls and app integrations.

Services

Everything we build

If it can be built, we build it. Nine divisions, one team of around ten, one point of contact.

Mobile Apps

iPhone and Android apps, designed, built, released and looked after.

  • iPhone and Android apps
  • Business and internal apps
  • App backends and admin panels

Web Apps & Software

Software your customers and staff use in a browser, built to your brief.

  • SaaS products
  • Customer and member portals
  • Booking and membership systems

Websites

Fast, bilingual business websites, designed, built, hosted and kept up to date.

  • Company and business websites
  • Landing pages
  • Bilingual English and Khmer sites

E-Commerce

Online stores and the systems behind them, built to order.

  • Shopify stores
  • WooCommerce stores
  • Custom online stores

Business Systems

The tools your team works in every day, built around how your business actually runs.

  • Internal tools and dashboards
  • Process and workflow automation
  • CRM and customer management

AI Solutions

AI that answers your customers, does the paperwork and sees what your cameras see.

  • AI assistants and chatbots
  • AI agents and workflow automation
  • Document and data extraction

Payments & connections

Take payment any way your customers pay, and make the software you already run talk to each other.

  • Payment gateway integration
  • Subscriptions, credits and top-ups
  • API development and documentation

Hosting & Support

Hosting, support and rescue for the software your business cannot do without.

  • Cloud hosting and DevOps
  • Hosting and maintenance
  • Maintenance and support plans

Advertising

Google, Meta and TikTok campaigns, run by the team that builds what they point at.

  • Google Ads
  • Meta ads — Facebook and Instagram
  • TikTok ads

Whatever you need, we can build it

A few of the things clients ask us for. If yours is not here, ask — it almost certainly can be done.

  • iPhone & Android apps
  • Web applications
  • SaaS products
  • Company websites
  • Landing pages
  • Shopify stores
  • WooCommerce
  • Custom online stores
  • Online marketplaces
  • Directory & listing sites
  • Booking systems
  • Membership & subscriptions
  • Customer portals
  • POS & inventory
  • CRM & internal tools
  • Process automation
  • Dashboards & reporting
  • AI chatbots & assistants
  • AI agents
  • Document & data extraction
  • Computer vision
  • Payment gateway integration
  • ABA PayWay & Bakong
  • Stripe & PayPal
  • API development
  • Telegram & WhatsApp bots
  • System integrations
  • Cloud hosting & DevOps
  • Maintenance & support plans
  • Software rescue
  • Website redesign
  • WordPress & CMS

Showcase

Want an app like these?

Pick a well-known app and we will build the version your business needs.

  • locket.camera
    Locket — Photos from close friends straight onto your home-screen widget.
    Social & community

    Locket

    Photos from close friends straight onto your home-screen widget.

    Build now
  • vinted.com
    Vinted — A second-hand fashion marketplace where anyone can list, sell and buy.
    Marketplaces

    Vinted

    A second-hand fashion marketplace where anyone can list, sell and buy.

    Build now
  • toogoodtogo.com
    Too Good To Go — Shops and restaurants sell their unsold food at the end of the day as surprise bags.
    Food & drink

    Too Good To Go

    Shops and restaurants sell their unsold food at the end of the day as surprise bags.

    Build now
  • komoot.com
    Komoot — Plans hiking and cycling routes and guides you along them, with offline maps.
    Travel & maps

    Komoot

    Plans hiking and cycling routes and guides you along them, with offline maps.

    Build now
  • blinkist.com
    Blinkist — Key ideas from non-fiction books in short text and audio summaries.
    Learning & education

    Blinkist

    Key ideas from non-fiction books in short text and audio summaries.

    Build now
  • taskrabbit.com
    TaskRabbit — Book local people for furniture assembly, moving help, cleaning and other tasks.
    Marketplaces

    TaskRabbit

    Book local people for furniture assembly, moving help, cleaning and other tasks.

    Build now
  • notion.com
    Notion — A workspace where notes, documents, wikis and databases live in one place.
    Productivity

    Notion

    A workspace where notes, documents, wikis and databases live in one place.

    Build now
  • strava.com
    Strava — Records runs and rides, then shares them with a feed, segments and leaderboards.
    Fitness & outdoors

    Strava

    Records runs and rides, then shares them with a feed, segments and leaderboards.

    Build now

How we work

How a project runs

The same four steps whether it is a landing page or a full platform.

  1. 01

    Talk

    You tell us what you need, on WhatsApp, Telegram or the form, and you are talking to the team from the first message. We ask questions until we understand the problem properly — usually the same day.

  2. 02

    Quote

    We put the scope, the fee and the timescale in writing before any work begins, with payment terms that fit your budget: staged, monthly or spread over time. No surprises later.

  3. 03

    Build

    We build in stages and show you working software as it progresses, not only at the end.

  4. 04

    Support

    After release we stay on for updates, fixes and changes as the business moves. Ask for a change and it lands in days, not a ticket answered next week and scheduled for next quarter.

Ways to work with us

Every job is quoted individually, and the payment terms are part of the quote: pay in stages, monthly, or spread the cost over a schedule that suits you. Nothing is sold on this website.

  • Fixed-price project

    A defined scope, a fixed fee and a timescale, all in writing before we start. You know exactly what you are getting and what it costs, and the fee can be spread over a payment schedule rather than paid upfront.

    Best for: Websites, apps and systems with a clear brief.

  • Staged milestones

    Larger builds are split into stages, each with its own scope and invoice. You see working software at every stage and pay as it lands.

    Best for: Platforms, marketplaces and anything that takes months.

  • Monthly retainer

    An agreed amount of development time each month for ongoing work: new features, changes, improvements. Flexible, and easy to plan around.

    Best for: Products that keep evolving after launch.

  • Support plan

    Hosting, monitoring, security updates, fixes and small changes on a monthly plan, with response times agreed in writing.

    Best for: Anything live that needs looking after.

Why businesses choose Baal

  • A registered company

    Baal Co., Ltd. is a registered private limited company with a tax registration, terms, invoices and a registered office. You are dealing with a company, not a freelancer.

  • A team, not a person

    Around ten of us, in one office and expanding, with decades of experience between us across the internet, advertising, code and connecting systems. The people you speak to are the people building the software.

  • Launch is the start

    We stay on after release for updates, fixes and changes, on a support plan quoted against what the system needs, so what we build keeps working as the business moves.

  • Worldwide delivery

    Clients across time zones, working online. English and Khmer, with local and international payment methods.

  • Everything in writing

    Scope, fee, timescale and payment terms agreed before work starts, built in stages you can see and test. No surprises.

  • Instant contact, fast changes

    WhatsApp and Telegram go straight to the team, so a question is answered when you ask it, not in a ticket queue days later. Small changes land in days, not weeks.

Questions we are asked

What can you build?

Mobile apps, web applications, websites, online stores, business systems, automation, AI features, integrations and the hosting behind them. If it is software and it can be built, we build it. If you are not sure whether your idea fits, ask — it almost certainly does.

Do you work with small businesses as well as large ones?

Both. The same care goes into a one-page site for a new business as into a platform for an established company — the difference is scope, not standards. Tell us what you need and we will tell you honestly what it takes.

Where do you work?

Worldwide. We work with clients in any country, and everything runs online: calls, shared documents and working software you can open from anywhere, in any time zone.

I have an idea but I am not sure exactly what I need. Can you still help?

That is the normal starting point, and it is the part we are good at. Most people arrive with a problem rather than a specification. We ask questions until the idea is clear enough to price, and if the honest answer is that you need less than you thought, we will say so.

What do you need from me to get started?

A conversation. Tell us what the business does, what you want the software to do, and roughly when you need it. You do not need a written specification, designs or technical detail — that is our job. Content, logins and branding come later, and we will tell you exactly what we need and when.

How long does a build take?

It depends on scope, which is why the timescale goes in writing with the quote rather than being guessed at here. A focused website, or a first version of an app, is usually weeks rather than months. Larger platforms are split into stages so something useful is working early instead of everything arriving at the end.

How do I get a quote, and what does it cost?

Tell us what you need through the form or by message. We ask questions, then put the scope, fee and timescale in writing. There are no prices on this website because every job is different, and nothing is bought here — you receive a quotation, and payment is by invoice.

Can we spread the cost, or pay monthly?

Usually, yes. A job can be arranged as a fixed price, as staged milestones where you pay as each stage lands, or as a monthly retainer for continuing work. Staging means you are not asked for the whole fee before anything exists. Tell us what suits your cash flow when you enquire — the payment structure is part of the quote, not something fixed before we have spoken.

How quickly do you reply?

Usually within hours, and on WhatsApp or Telegram often within minutes: both reach the team directly, not a ticket queue. Ask for a change after launch and it lands in days, not weeks.

What happens after launch, and am I tied to you?

Launch is usually the start rather than the end. Most clients stay on a monthly support plan covering hosting, monitoring, security updates and small changes, quoted against what the system actually needs. It is optional. Hosting and infrastructure are set up in accounts in your name wherever the platform allows, so if you ever want to take the work elsewhere, you can.

Can you take over software someone else built?

Yes. We regularly take over half-finished or unmaintained apps and systems, review the code, stabilise it and carry on. See software rescue under Hosting & Support.

Who owns the code, the data and the accounts?

You do, on full payment, as set out in our terms. That covers the code we write for you, your data, and the hosting, domain and app store accounts, which we set up in your name wherever the platform allows. We hand over repositories and documentation, and we keep only the general tools and libraries we already had.

Tell us what you need

Send a few lines about the project, or message the team on WhatsApp or Telegram and talk to us straight away. We reply with questions, then a written quote.

Choose your country, then the number without the leading 0.

We reply with questions, then a written quote. Nothing is bought here and there is no obligation.

We use your name and contact details only to answer this enquiry, and keep them no longer than we need to. See our privacy policy.

Ready to build something?

Tell us what you need. WhatsApp and Telegram reach the team directly, we reply with questions, then a written quote — no obligation, nothing to buy here. Good work is priced properly, and paying for it is flexible: a low entrance fee, then monthly payments that suit a growing business.

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