Google Ads
Search, Shopping, Performance Max and YouTube campaigns, managed properly.
- Search campaigns
- Performance Max
- Shopping campaigns
Ads that point at something built to convert
We plan and run paid campaigns on Google, Meta and TikTok, and we build the site, landing page or app the clicks land on. Our team has run Google and Meta advertising for fifteen years. One team for the whole journey, so nobody is left standing between a developer and a marketer.
Flexible payment on every project: a low entrance fee, then monthly payments that suit a growing business, delivered in phases. We agree the terms around your budget.
Platforms we run campaigns on
- Search, Shopping, Performance Max, YouTube
- Facebook and Instagram
- Short-form video campaigns
Ad accounts, pixels and audiences are created in your name and stay yours. We claim no partner, agency or certified status with any platform. Names and marks belong to their owners. We build with these tools; no partnership, endorsement or certification is implied.
Advertising & Paid Media
Most advertising fails somewhere other than the ad. The targeting is sound and the budget is sound, and then the click lands on a page that loads slowly, buries the point or asks for too much. We run the campaign and build the page it arrives at, so one team is accountable for the whole journey.
Our team has planned and run Google and Meta campaigns for fifteen years, through search, shopping, display and social, and through every significant change the platforms have made in that time. We put that alongside the build: the landing page, the tracking, the forms and the app the traffic is meant to reach. Campaigns are scoped in writing before any spend starts, reported plainly, and changed or stopped when the numbers say so. Every ad account, pixel and audience is created in your name and stays yours.
Why have it built by Baal
One team, the whole funnel
We build the site or app and run the advertising that points at it. When something underperforms there is no argument about whose fault it is, because it is ours either way.
Fifteen years on the platforms
Fifteen years of running Google and Meta campaigns sit behind every account we manage. Most of what makes advertising work is knowing which levers do nothing.
Reporting you can actually read
What the money bought, in plain language: cost per enquiry, which campaigns earned their place, which did not, and what we are changing next.
Your accounts stay yours
Ad accounts, pixels, conversion data and audiences are set up in your name. If we part company you keep all of it, including the history.
What we build
Google Ads
Search, Performance Max, Shopping, YouTube and display campaigns, from keyword research and account structure through to bid and budget management.
Meta ads — Facebook and Instagram
Campaigns across Facebook and Instagram: audience building, creative testing, retargeting and catalogue ads for shops.
TikTok ads
Short-form video campaigns with creative cut for the platform, rather than a landscape banner resized and hoped for.
Other platforms
LinkedIn, X, Pinterest, Reddit and others, where that is genuinely where your customers are. We will tell you when a platform is wrong for you.
Landing pages built to convert
The page the click arrives at, designed and built by us, then changed on the evidence rather than on opinion.
Conversion tracking and measurement
Analytics, conversion tracking and server-side set-up, so what you spend and what you get back are connected and visible.
Campaign strategy and account audits
A plan before the first pound or dollar is spent, or an honest review of campaigns already running and what should happen to them.
Ad creative and copy
Copy, images and video produced for each platform's formats and placements, in English or Khmer.
Explore this division
Meta ads
Meta campaigns across Facebook and Instagram, built on audiences and creative that work.
- Facebook and Instagram campaigns
- Audience building and retargeting
- Creative testing
TikTok ads
Short-form video campaigns with creative made for the platform, not resized for it.
- TikTok campaign management
- Vertical video creative
- Creative testing
Tracking & measurement
Analytics and conversion tracking that connect what you spend to what you get back.
- Analytics set-up
- Conversion tracking
- Server-side tracking
How we work
- 01
Talk
You tell us what you need, on WhatsApp, Telegram or the form, and you are talking to the team from the first message. We ask questions until we understand the problem properly — usually the same day.
- 02
Quote
We put the scope, the fee and the timescale in writing before any work begins, with payment terms that fit your budget: staged, monthly or spread over time. No surprises later.
- 03
Build
We build in stages and show you working software as it progresses, not only at the end.
- 04
Support
After release we stay on for updates, fixes and changes as the business moves. Ask for a change and it lands in days, not a ticket answered next week and scheduled for next quarter.
Ways to pay
Every job is quoted individually, in writing, before work starts, and how you pay is part of that conversation. You do not need the full fee upfront: tell us what suits your cash flow and we spread the cost over terms agreed with you. There are no prices on this website and nothing is bought here: you receive a quotation, and payment is by invoice or secure payment link.
Fixed-price project
A defined scope, a fixed fee and a timescale, all in writing before we start. You know exactly what you are getting and what it costs, and the fee can be spread over a payment schedule rather than paid upfront.
Best for: Websites, apps and systems with a clear brief.
Staged milestones
Larger builds are split into stages, each with its own scope and invoice. You see working software at every stage and pay as it lands.
Best for: Platforms, marketplaces and anything that takes months.
Monthly retainer
An agreed amount of development time each month for ongoing work: new features, changes, improvements. Flexible, and easy to plan around.
Best for: Products that keep evolving after launch.
Support plan
Hosting, monitoring, security updates, fixes and small changes on a monthly plan, with response times agreed in writing.
Best for: Anything live that needs looking after.
Frequently asked questions
Which platforms do you advertise on?
Google, Meta (Facebook and Instagram) and TikTok carry most of our work. We also run LinkedIn, X, Pinterest and Reddit campaigns where your customers are actually there. Which platforms suit you depends on what you sell and who buys it, and we would rather say a platform is wrong for you than take the budget for it.
What experience do you have with this?
Our team has planned and run Google and Meta advertising for fifteen years, across search, shopping, display and social. That covers several complete rewrites of how both platforms work, which is mostly useful for knowing what to ignore.
Do you build the landing page as well?
Yes, and it is the main reason to use us. We design and build websites, landing pages and apps, so the campaign and the page it points at are made by the same team and changed together. If you already have a page you want to keep, we will work with it and tell you honestly what it is costing you.
Who owns the ad accounts and the data?
You do. Accounts, pixels, conversion data and audiences are created in your name from the start, and we work inside them with access you grant and can withdraw. If the engagement ends you keep everything, including the campaign history.
How do I get a quote?
Tell us what you sell, who buys it, and what you are spending now if anything. We ask questions, then put the scope, the management fee and exactly what it covers in writing before anything starts. Your advertising budget is paid by you directly to the platform, never to us. Nothing is bought on this website.
Ready to build something?
Tell us what you need. WhatsApp and Telegram reach the team directly, we reply with questions, then a written quote — no obligation, nothing to buy here. Good work is priced properly, and paying for it is flexible: a low entrance fee, then monthly payments that suit a growing business.