Part of Web Apps & Software

Build the product, not just the software

We design and build software-as-a-service products: multi-tenant, subscription-billed, with the onboarding, admin and analytics a product needs to grow.

Flexible payment on every project: a low entrance fee, then monthly payments that suit a growing business, delivered in phases. We agree the terms around your budget.

Lines of code on a dark screen

Payments and channels we build into web apps

  • Stripe
    Cards and wallets worldwide
  • PayPal
    Checkout and payouts
  • ABA PayWay
    Cards and KHQR in Cambodia
  • Bakong KHQR
    Bakong QR payments and bank transfers
  • Telegram
    Bots, notifications and enquiries
  • WhatsApp
    Business messaging and bots

Subscriptions, bookings and payouts run through your own accounts. Names and marks belong to their owners. We build with these tools; no partnership, endorsement or certification is implied.

SaaS Product Development

A SaaS product is a business in software form. Every customer signs up, pays, uses the product and expects it to work every day. We build the whole thing — the application, the billing, the admin behind it — so you can concentrate on selling it.

We run our own subscription products, so we have dealt with the details that catch first-time founders out: trials that expire, cards that fail, plans that change, customers who need their data kept separate. We build a first version that can take paying customers, then iterate as you learn what they want.

Why have it built by Baal

  • Multi-tenant from day one

    One codebase serving every customer, with their data kept properly apart.

  • Billing that just works

    Plans, trials, upgrades, failed payments and invoices handled without manual work.

  • Founders who have shipped

    We build and run products in daily use and bring that experience to yours.

What we build

  • Product scoping and MVP

    Cutting the idea to the version that proves it, then building that well.

  • Multi-tenant architecture

    Accounts, organisations, roles and permissions designed to scale from ten customers to thousands.

  • Subscriptions and billing

    Plans, trials, usage limits and card payments through Stripe and local providers.

  • Onboarding and self-service

    Sign-up, set-up wizards, invitations and settings that get customers productive without a call.

  • Admin and analytics

    An operator dashboard for accounts, revenue, usage and support.

  • APIs and integrations

    Public APIs, webhooks and connections to the tools your customers already use.

Explore this division

Customer portals

Secure log-in areas where customers, members and clients help themselves.

  • Customer accounts
  • Documents and statements
  • Orders, bookings and status

Directory & listing platforms

Searchable directories, listings, reviews and maps, with the admin to run them.

  • Business and place directories
  • Property and rental listings
  • Jobs, classifieds and marketplaces

Dashboards & reporting

Your numbers, live, on one screen — from every system you run.

  • KPI and management dashboards
  • Operational dashboards
  • Data pipelines and warehousing

Web Apps & Software

Software your customers and staff use in a browser, built to your brief.

  • SaaS products
  • Customer and member portals
  • Booking and membership systems

How we work

  1. 01

    Talk

    You tell us what you need, on WhatsApp, Telegram or the form, and you are talking to the team from the first message. We ask questions until we understand the problem properly — usually the same day.

  2. 02

    Quote

    We put the scope, the fee and the timescale in writing before any work begins, with payment terms that fit your budget: staged, monthly or spread over time. No surprises later.

  3. 03

    Build

    We build in stages and show you working software as it progresses, not only at the end.

  4. 04

    Support

    After release we stay on for updates, fixes and changes as the business moves. Ask for a change and it lands in days, not a ticket answered next week and scheduled for next quarter.

Ways to pay

Every job is quoted individually, in writing, before work starts, and how you pay is part of that conversation. You do not need the full fee upfront: tell us what suits your cash flow and we spread the cost over terms agreed with you. There are no prices on this website and nothing is bought here: you receive a quotation, and payment is by invoice or secure payment link.

  • Fixed-price project

    A defined scope, a fixed fee and a timescale, all in writing before we start. You know exactly what you are getting and what it costs, and the fee can be spread over a payment schedule rather than paid upfront.

    Best for: Websites, apps and systems with a clear brief.

  • Staged milestones

    Larger builds are split into stages, each with its own scope and invoice. You see working software at every stage and pay as it lands.

    Best for: Platforms, marketplaces and anything that takes months.

  • Monthly retainer

    An agreed amount of development time each month for ongoing work: new features, changes, improvements. Flexible, and easy to plan around.

    Best for: Products that keep evolving after launch.

  • Support plan

    Hosting, monitoring, security updates, fixes and small changes on a monthly plan, with response times agreed in writing.

    Best for: Anything live that needs looking after.

Weighing a white-label platform?

See what a custom build gives you for the same monthly money: your listing, your code, your data, and changes on request.

Compare custom with white-label

Frequently asked questions

How do you keep different customers' data apart?

Each customer's data is separated at the database level and every request is checked against the account it belongs to. That is designed in at the start, not added later.

Can you handle subscriptions and card payments?

Yes. We integrate Stripe and other providers for recurring billing, and local payment methods where your customers need them. Payments run inside your product; nothing is sold through this site.

Will you keep developing it after launch?

Yes, and most products need it. We stay on for new features and scaling on a retainer or as further scoped stages, whichever suits.

Ready to build something?

Tell us what you need. WhatsApp and Telegram reach the team directly, we reply with questions, then a written quote — no obligation, nothing to buy here. Good work is priced properly, and paying for it is flexible: a low entrance fee, then monthly payments that suit a growing business.

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