Meta ads
Meta campaigns across Facebook and Instagram, built on audiences and creative that work.
- Facebook and Instagram campaigns
- Audience building and retargeting
- Creative testing
Part of Advertising
Google Ads run by a team that has done it for fifteen years
Search, Shopping, Performance Max, YouTube and display campaigns, built on proper account structure and pointed at pages we build ourselves.
Flexible payment on every project: a low entrance fee, then monthly payments that suit a growing business, delivered in phases. We agree the terms around your budget.
Platforms we run campaigns on
- Search, Shopping, Performance Max, YouTube
- Facebook and Instagram
- Short-form video campaigns
Ad accounts, pixels and audiences are created in your name and stay yours. We claim no partner, agency or certified status with any platform. Names and marks belong to their owners. We build with these tools; no partnership, endorsement or certification is implied.
Google Ads Management
Google is where people go when they already want what you sell. That makes it the most valuable advertising there is, and the easiest to waste money on, because the platform is happy to spend your budget on terms that will never convert.
Our team has run Google campaigns for fifteen years, from the days of manual bidding through to today's automated campaign types. The work is unglamorous: account structure, negative keywords, match types, honest conversion tracking, and knowing when Performance Max is the right tool and when it is quietly spending your budget on brand terms you would have won for free.
Why have it built by Baal
Structure before spend
Accounts built so you can see what each campaign, group and term actually returns, rather than one bucket of unattributable cost.
Tracked to the enquiry
Conversion tracking set up properly, so the numbers in the account match the enquiries in your inbox.
The landing page included
We build the page the ad points at, so a weak result gets fixed rather than explained.
What we build
Search campaigns
Keyword research, account structure, ad copy and bid management for the terms your customers actually type.
Performance Max
Set up with the guardrails and exclusions it needs, and honest reporting on what it is really doing.
Shopping campaigns
Product feed set-up and Shopping campaigns for online stores, including feed fixes that block approval.
YouTube and display
Video and display campaigns where awareness genuinely helps, and a straight answer when it does not.
Account audits
A review of an existing account: what is working, what is wasting money, and what to do first.
Conversion tracking set-up
Google Analytics, conversion actions and server-side tracking wired to real enquiries, not page views.
Explore this division
TikTok ads
Short-form video campaigns with creative made for the platform, not resized for it.
- TikTok campaign management
- Vertical video creative
- Creative testing
Tracking & measurement
Analytics and conversion tracking that connect what you spend to what you get back.
- Analytics set-up
- Conversion tracking
- Server-side tracking
Advertising
Google, Meta and TikTok campaigns, run by the team that builds what they point at.
- Google Ads
- Meta ads — Facebook and Instagram
- TikTok ads
How we work
- 01
Talk
You tell us what you need, on WhatsApp, Telegram or the form, and you are talking to the team from the first message. We ask questions until we understand the problem properly — usually the same day.
- 02
Quote
We put the scope, the fee and the timescale in writing before any work begins, with payment terms that fit your budget: staged, monthly or spread over time. No surprises later.
- 03
Build
We build in stages and show you working software as it progresses, not only at the end.
- 04
Support
After release we stay on for updates, fixes and changes as the business moves. Ask for a change and it lands in days, not a ticket answered next week and scheduled for next quarter.
Ways to pay
Every job is quoted individually, in writing, before work starts, and how you pay is part of that conversation. You do not need the full fee upfront: tell us what suits your cash flow and we spread the cost over terms agreed with you. There are no prices on this website and nothing is bought here: you receive a quotation, and payment is by invoice or secure payment link.
Fixed-price project
A defined scope, a fixed fee and a timescale, all in writing before we start. You know exactly what you are getting and what it costs, and the fee can be spread over a payment schedule rather than paid upfront.
Best for: Websites, apps and systems with a clear brief.
Staged milestones
Larger builds are split into stages, each with its own scope and invoice. You see working software at every stage and pay as it lands.
Best for: Platforms, marketplaces and anything that takes months.
Monthly retainer
An agreed amount of development time each month for ongoing work: new features, changes, improvements. Flexible, and easy to plan around.
Best for: Products that keep evolving after launch.
Support plan
Hosting, monitoring, security updates, fixes and small changes on a monthly plan, with response times agreed in writing.
Best for: Anything live that needs looking after.
Frequently asked questions
Do I need a big budget to start?
No, but a budget that is too small for the competition in your market will produce noise rather than results. We will tell you before you spend whether the numbers can work, and say so plainly if they cannot.
Are you a Google Partner?
We do not claim any partner, agency or certified status with Google, and we would rather be judged on the work. Our team has run Google campaigns for fifteen years.
How do I get a quote?
Tell us what you sell and who buys it. We put the scope, the management fee and what it covers in writing before anything starts. Your ad budget is paid by you directly to Google. Nothing is bought on this website.
Ready to build something?
Tell us what you need. WhatsApp and Telegram reach the team directly, we reply with questions, then a written quote — no obligation, nothing to buy here. Good work is priced properly, and paying for it is flexible: a low entrance fee, then monthly payments that suit a growing business.