Google Ads
Search, Shopping, Performance Max and YouTube campaigns, managed properly.
- Search campaigns
- Performance Max
- Shopping campaigns
Part of Advertising
Know what the advertising actually returned
Analytics, conversion tracking and server-side measurement set up properly, so every campaign can be judged on enquiries and sales rather than clicks.
Flexible payment on every project: a low entrance fee, then monthly payments that suit a growing business, delivered in phases. We agree the terms around your budget.
Platforms we run campaigns on
- Search, Shopping, Performance Max, YouTube
- Facebook and Instagram
- Short-form video campaigns
Ad accounts, pixels and audiences are created in your name and stay yours. We claim no partner, agency or certified status with any platform. Names and marks belong to their owners. We build with these tools; no partnership, endorsement or certification is implied.
Conversion Tracking & Measurement
Advertising decisions are only as good as the measurement behind them. Most accounts we are shown are optimising towards the wrong thing: page views counted as conversions, enquiries counted twice, or a tracking script that stopped firing after a redesign and nobody noticed.
We set up measurement as part of building the site, which is the only time it is straightforward. Conversion actions are defined against things that matter to the business — a submitted enquiry, a booking, a sale — then wired into Google, Meta and TikTok so each platform optimises against real outcomes. Where browser tracking is unreliable, we add server-side measurement. Everything is set up in your accounts, and we will tell you plainly when a number cannot be trusted.
Why have it built by Baal
Conversions that mean something
Tracking tied to enquiries, bookings and sales, not page views dressed up as results.
Server-side where it matters
Measurement that survives browser restrictions and ad blockers, so the platforms optimise on data that is actually arriving.
Told when a number is wrong
We would rather explain that a figure cannot be trusted than let you make a spending decision on it.
What we build
Analytics set-up
Google Analytics installed and configured around the things your business needs to see, not the default report.
Conversion tracking
Conversion actions defined and wired into Google Ads, Meta and TikTok so each optimises against real results.
Server-side tracking
Server-side measurement for accuracy where browser-based tracking is blocked or unreliable.
Tag management
Google Tag Manager set up and documented, so tags can be changed without a developer each time.
Tracking audits
A check of existing tracking: what is double-counting, what stopped firing, and what is quietly wrong.
Reporting dashboards
A single view of spend and results across platforms, in language a business owner can act on.
Explore this division
Meta ads
Meta campaigns across Facebook and Instagram, built on audiences and creative that work.
- Facebook and Instagram campaigns
- Audience building and retargeting
- Creative testing
TikTok ads
Short-form video campaigns with creative made for the platform, not resized for it.
- TikTok campaign management
- Vertical video creative
- Creative testing
Advertising
Google, Meta and TikTok campaigns, run by the team that builds what they point at.
- Google Ads
- Meta ads — Facebook and Instagram
- TikTok ads
How we work
- 01
Talk
You tell us what you need, on WhatsApp, Telegram or the form, and you are talking to the team from the first message. We ask questions until we understand the problem properly — usually the same day.
- 02
Quote
We put the scope, the fee and the timescale in writing before any work begins, with payment terms that fit your budget: staged, monthly or spread over time. No surprises later.
- 03
Build
We build in stages and show you working software as it progresses, not only at the end.
- 04
Support
After release we stay on for updates, fixes and changes as the business moves. Ask for a change and it lands in days, not a ticket answered next week and scheduled for next quarter.
Ways to pay
Every job is quoted individually, in writing, before work starts, and how you pay is part of that conversation. You do not need the full fee upfront: tell us what suits your cash flow and we spread the cost over terms agreed with you. There are no prices on this website and nothing is bought here: you receive a quotation, and payment is by invoice or secure payment link.
Fixed-price project
A defined scope, a fixed fee and a timescale, all in writing before we start. You know exactly what you are getting and what it costs, and the fee can be spread over a payment schedule rather than paid upfront.
Best for: Websites, apps and systems with a clear brief.
Staged milestones
Larger builds are split into stages, each with its own scope and invoice. You see working software at every stage and pay as it lands.
Best for: Platforms, marketplaces and anything that takes months.
Monthly retainer
An agreed amount of development time each month for ongoing work: new features, changes, improvements. Flexible, and easy to plan around.
Best for: Products that keep evolving after launch.
Support plan
Hosting, monitoring, security updates, fixes and small changes on a monthly plan, with response times agreed in writing.
Best for: Anything live that needs looking after.
Frequently asked questions
Can you fix tracking on a site you did not build?
Usually, yes. We audit what is there, find what is double-counting or no longer firing, and repair it. Occasionally the underlying site makes reliable tracking impossible, and we will say so rather than paper over it.
Is this covered by the privacy rules?
We set up tracking with consent handling in place and configure it to collect what is needed rather than everything available. The measurement, the consent banner and the privacy policy are dealt with together.
How do I get a quote?
Tell us what you are running and what you need to see. Scope and fee go in writing before anything starts. Nothing is bought on this website.
Ready to build something?
Tell us what you need. WhatsApp and Telegram reach the team directly, we reply with questions, then a written quote — no obligation, nothing to buy here. Good work is priced properly, and paying for it is flexible: a low entrance fee, then monthly payments that suit a growing business.