Part of Business Systems

Tools built around how your team actually works

Customer and lead management, job tracking, staff portals and dashboards, designed for your process rather than a generic package you have to bend to fit.

Flexible payment on every project: a low entrance fee, then monthly payments that suit a growing business, delivered in phases. We agree the terms around your budget.

A whiteboard divided into columns with orange and blue sticky notes

Tools we connect and automate with

  • Zapier
    Off-the-shelf automation, set up properly
  • Make
    Off-the-shelf automation, set up properly
  • n8n
    Self-hosted automation
  • Telegram
    Bots, notifications and enquiries
  • Bakong KHQR
    Bakong QR payments and bank transfers

Where the process needs logic these tools cannot hold, we build it. Names and marks belong to their owners. We build with these tools; no partnership, endorsement or certification is implied.

Internal Tools & CRM Development

The tools your staff use all day shape how well the business runs. A CRM nobody updates, a job list on a whiteboard, an admin panel that only one person understands: these cost you customers and time. We build internal tools that people actually want to use, because they were designed around the work.

We sit with the people doing the job, map the process, and build screens that follow it. Roles and permissions match your organisation, the data is yours, and the system connects to the email, messaging and accounting tools already in place. Scoped in writing, delivered in stages, and supported as the team and the process change.

Why have it built by Baal

  • Built around your process

    Screens that follow how the work is done, so staff do not need training or workarounds.

  • Permissions that fit your staff

    Each role sees and edits what it should, from the owner down to a part-time clerk.

  • Numbers you can trust

    Because everyone works in one system, the reports come from the same data as the work.

What we build

  • Custom CRM

    Customers, contacts, deals and follow-ups in one place, with reminders so nothing goes cold.

  • Lead and enquiry management

    Enquiries from your website, Telegram, Facebook and phone captured, assigned and tracked to a result.

  • Customer and staff portals

    Secure log-in areas where customers see their orders and staff see their work.

  • Job, case and project tracking

    Work moving through stages with owners, deadlines, notes and files attached.

  • Admin panels and dashboards

    One screen showing where the business stands today, and the controls to act on it.

  • Field and mobile tools

    The same system on a phone for sales visits, deliveries, inspections and site work, offline where needed.

Explore this division

Process automation

Approvals, notifications, documents and hand-offs done by software, not by hand.

  • Approval workflows
  • Notifications and reminders
  • Zapier, Make and n8n automations

POS & inventory

Point-of-sale, stock control and multi-branch reporting, with KHQR at the till.

  • Point-of-sale
  • Inventory and stock control
  • Barcodes and labels

Spreadsheet to software

Turning spreadsheets and paper into proper systems with permissions, history and reporting.

  • Process and spreadsheet mapping
  • Data migration
  • Forms that replace paper

Business Systems

The tools your team works in every day, built around how your business actually runs.

  • Internal tools and dashboards
  • Process and workflow automation
  • CRM and customer management

How we work

  1. 01

    Understand

    We learn how the business works day to day and where the friction actually is.

  2. 02

    Propose

    We set out what we would build, the fee, and the timescale in writing before anything starts.

  3. 03

    Build

    We build in stages and put working software in front of your team as it progresses.

  4. 04

    Support

    We stay on for updates, fixes, and changes as the way you work changes.

Ways to pay

Every job is quoted individually, in writing, before work starts, and how you pay is part of that conversation. You do not need the full fee upfront: tell us what suits your cash flow and we spread the cost over terms agreed with you. There are no prices on this website and nothing is bought here: you receive a quotation, and payment is by invoice or secure payment link.

  • Fixed-price project

    A defined scope, a fixed fee and a timescale, all in writing before we start. You know exactly what you are getting and what it costs, and the fee can be spread over a payment schedule rather than paid upfront.

    Best for: Websites, apps and systems with a clear brief.

  • Staged milestones

    Larger builds are split into stages, each with its own scope and invoice. You see working software at every stage and pay as it lands.

    Best for: Platforms, marketplaces and anything that takes months.

  • Monthly retainer

    An agreed amount of development time each month for ongoing work: new features, changes, improvements. Flexible, and easy to plan around.

    Best for: Products that keep evolving after launch.

  • Support plan

    Hosting, monitoring, security updates, fixes and small changes on a monthly plan, with response times agreed in writing.

    Best for: Anything live that needs looking after.

Weighing a white-label platform?

See what a custom build gives you for the same monthly money: your listing, your code, your data, and changes on request.

Compare custom with white-label

Frequently asked questions

Why not just use an off-the-shelf CRM?

If one fits, use it, and we will say so. Custom is worth it when the packaged tool forces your team to work its way, when you are paying per seat for features you never touch, or when your process is what makes the business work. Many clients come to us after trying two or three.

Can staff use it on their phones?

Yes. We build every internal tool to work on a phone as well as a desktop, and as a proper mobile app where the job needs it, such as offline stock counts or delivery rounds.

Can it connect to Telegram, email and our accounting software?

Yes. Integrations are a normal part of the build: enquiries arriving from Telegram or your website, invoices going to your accounting package, reminders going out by email or SMS.

Ready to build something?

Tell us what you need. WhatsApp and Telegram reach the team directly, we reply with questions, then a written quote — no obligation, nothing to buy here. Good work is priced properly, and paying for it is flexible: a low entrance fee, then monthly payments that suit a growing business.

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